Business Metrics
Customer Value / Year
€18,000
Revenue a new customer generates in year one
€3k€150k
Fulfillment Cost / Customer
€5,000
Direct delivery cost per new customer
€0€80k
Closing Rate
30%
Share of qualified leads that convert to customers
5%80%
Response Rate
8%
Share of card recipients who respond or engage
1%25%
Campaign
Cards per Month
100
Monthly send volume
25500
Price / Card
€65
All-inclusive: design, copy, strategy & shipping
€30€100
Revenue
—
per month · from new customers
ROI
—
return on investment
Monthly Pipeline
—
cards
sent
sent
›
—
leads
generated
generated
›
—
new
customers
customers
›
—
revenue
generated
generated
›
—
net
profit
profit
Campaign investment—
Gross revenue—
Fulfillment costs—
Net profit—
Profit per new customer—
Break-even
—
customers needed to cover campaign cost
Success Probability
—
based on your closing rate & volume
—